Why Facebook embraced the ad network model
The growth of programmatic advertising was supposed to mean the death of the ad network.…
The growth of programmatic advertising was supposed to mean the death of the ad network.…
What Coca-Cola has learned from publishers In 2013, Coca-Cola took a risk: It replaced…
This post is sponsored by Canoe. As more people watch their favorite shows through video…
Lenovo and Motorola are thinking that maybe seven isn’t such a lucky number for consumers.…
Creative director Jonathan Lee explains what Google was thinking when it updated one of the…
A professor discusses his decades of research into the origins, advantages, perils, and future of…
Using big data to tailor ads can backfire with customers. The more spot-on the ad,…
As entrepreneurs we need to step back from day-to-day operations. We need to explore what…
A social movement is not a corporation. Do the same branding rules apply? Black Lives…
The Rio Olympics have come to an end after weeks of organizational challenges, health-related concerns,…