Organic Hashtags and Branded Content
As large and small brands alike fight for domination of social media applications such as…
As large and small brands alike fight for domination of social media applications such as…
Separate news from Google, Facebook and Salesforce.com this week highlight different approaches to advertising on…
FLORENCE, Italy – Since its founding in 1837, Hermès has had to adapt to changing…
BEN BARRY ILLUMINATES HOW FACEBOOK GOT ITS BRAND ACT TOGETHER—SOMETHING OTHER COMPANIES COULD LEARN FROM.…
In brandchannel’s series with the Yale School of Management, Yale Center for Business and the…
Shopping tourism is growing, but to best reach these potential consumers, fashion brands and retailers…
Social networks have become an uphill battle for marketers. They’re literally addictive to consumers, who…
It takes more than a simple creative burst to cut through the clutter of meme…
IBM is the most mentioned B2B brand online globally, according to a recent report from…
Want to avoid becoming a breakthrough brand? There are plenty of ways to send out…