On October 21st, during the #TwitterFlight2015 conference, Twitter expanded its gamut of services by introducing Twitter Polls, a particularly interesting and important feature that will enrich user experience and engagement.
This is what Javier Burón, CEO & Co-founder of SocialBro, had to say on the latest development by Twitter:
“We were at the #TwitterFlight conference when Twitter launched one of their latest features: Twitter Polls. This is a great opportunity for brands to interact with their audience. It is an example of how Twitter can enrich video content and images. In addition, by using Twitter surveys and polls, brands will be able to get more information from and about their audiences, it’ll now be possible to directly see their interests and preferences. We definitely have an opportunity to take advantage of this social platform and make users feel a part of brand activity.”
In just over a month this new functionality has been available to all, many brands have already tried their hands at it. Here’s a look at how brands have used the Twitter Polls feature…
Giving The Audience Complete Power
Oakland Raiders led by example with this simple poll. By asking this question, they put the power back in the hands of their fans’, and let them dictate future events. Strategic and engaging.
Raider Nation, you decide. Who do you want to go behind the scenes with at today's practice? Exclusive video later!
— OAKLAND RAIDERS (@RAIDERS) September 24, 2015
One that works perfectly for not-for-profit and charity organisations, WHO used the Twitter poll feature to spread awareness for World Antibiotic Awareness Week and #WorldToiletDay
— WHO (@WHO) October 29, 2015
Promoting A Regular and Recurring #Hashtag
Using the hashtag #BeautyandtheBeats, Benefit Cosmetics’ host a radio show every Thursday. In a bid to promote the hashtag and the show, they used Twitter poll to do a simple survey of their audience’s music preferences.
Battle of the bands this week for #BeautyandtheBeats (ask your parents if your under 25)
— Benefit Cosmetics UK (@BenefitUK) November 18, 2015
Who gets your vote in this weeks battle of the bands? #beautyandthebeats
— Benefit Cosmetics UK (@BenefitUK) November 23, 2015
Gauging Knowledge Of Audience About Upcoming Launches
If you’re launching a product, or in this case, a film and want to know how successful your promotions of that product have been, why not take a Twitter poll? This is exactly what Indian film production company, Dharma Productions, did to see how much their audience knew about their upcoming films… plus it was the perfect way of promoting them.
Testing you as we test #TwitterPolls. Which one of these is our next film?
— Dharma Productions (@DharmaMovies) October 29, 2015
One of the main ways Twitter polls would be used by brands is by promoting their products – and car manufacturer Nissan did just that. Using a soft sell approach, they asked their audience how they would use the Nissan GTR, and drove a good amount of engagement from it.
— Nissan (@NissanUSA) October 14, 2015
Taco Bell wasn’t far off, but instead of asking about particular items on their menu, they started off the Twitter polling with a generic, but effective question.
Tacos for dinner. What's your choice?
— Taco Bell (@tacobell) November 4, 2015
Pure Entertainment [With A Smattering Of Market Research]
And then there were some brands that decided to try their hands at Twitter polls by asking questions for the pure joy of it. They were topical, engaging, and fun.
It's time for a bit of Shakespeare Vs Shakespeare…
— Waterstones (@Waterstones) November 21, 2015
Which bar is longer?
— Old Spice (@OldSpice) October 23, 2015
When is it acceptable to play Christmas songs in the office?
— innocent drinks (@innocent) November 12, 2015