Mastercard’s global chief marketing and communications officer, Raja Rajamannar, explains why the brand has shifted its operandus modi from storytelling to story-making in a bid to resonate with consumers in an interview recorded at Cannes Lions 2017.
Hot Topics is a global media platform designed for business leaders to share knowledge and learn from their peers. This series of interviews are a co-production between Hot Topics and Cannes Lions and this clip was filmed at the 2017 edition of the International Festival of Creativity.
This article first appeared in www.canneslions.com
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