Advertising September 13, 2022 0 In bid to become an always-on advertiser, Shell turns to dynamic creative tech Shell has a dilemma: it wants to be a serious retailer but doesn’t advertise like…
Marketing August 23, 2022 0 The worst idea in food? Expiration dates Food labels with hard expiration dates are rarely necessary, poorly designed, and cause excess food…
Design December 16, 2020 0 Quiz of the year: 2020 1 Lyrical genius Snoop Dogg starred in Just Eat’s “Did somebody say Just Eat” ad…
Advertising June 18, 2018 0 Advertisers are split over the effectiveness of YouTube and Facebook’s brand safety fixes The vast majority (94%) of advertisers are still worried about brand safety, with almost half…
Advertising November 20, 2017 0 Macy’s Emotional Holiday Ad Tears a Page Out of the U.K. Retailer Playbook Let there be light It’s time for Macy’s entry into the holiday advertising arms race:…