The User-Generated Content Advertising Ecosystem [Infographic]
What do marketers need to know about user-generated content (UGC) advertising? An infographic (below) from…
Browsing: User Generated Content
How Social Media Firms Moderate Their Content
Content moderation is a delicate balancing act for social media platforms trying to grow their…
Brands as entertainers
10 Marketing Trends to Watch in the Second Half of 2021 As companies prepare for…
How these 10 brands are winning over TikTok
TikTok Is Skeptical of Marketers, but These 10 Brands Have Earned Gen Z’s Approval To…
Reimagine Marketing Podcast Transcripts
Episode 1: Welcome to the Reimagine Marketing Podcast [MUSIC PLAYING] WILSON: Consumers today are capitalizing…
Applying challenger thinking for brand growth
Multinational organisations including Heinz and Diageo are adopting challenger behaviour for their brands to grow,…
User-generated visual content can influence purchases
Reviews have always been a key aspect of a consumer’s shopping journey. But nowadays—particularly as…
Here’s Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)
Back in the early 2000s, the idea of social media influencers was a new concept,…
User-Generated Audio Branding: What You Need To Know To Ride The Next Sonic Wave
Among the shortcomings of short-form video service Quibi was a decision at launch by the Jeffrey Katzenberg-led…
User Generated Product Building
Lego’s Next Build: Worlds and Characters Created by Its Fans Seeking ideas for TV shows,…