How Social Media Is Shaping Political Campaigns
In his short-lived campaign for president, entrepreneur and former New York City Mayor Michael Bloomberg spent…
Browsing: Traditional Media
How Google, Facebook, Microsoft, and Amazon became the most manipulative advertisers on TV
The biggest ads from the biggest brands in big TV moments used to be dominated…
Why traditional media still matters: Birds Eye Marketing Director, Steve Challouma
In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Steve Challouma – Marketing Director at Bird’s…
How to Connect With Traditional Media Influencers
Are you seen as an expert in your industry? Want to develop relationships with the…
New marketing metrics are needed for the age of the customer
The way that most brands measure their investment returns from marketing and advertising is still…