Marketing December 27, 2018 0 Confessions of a data scientist: ‘Marketers don’t know what they’re asking for’ Like artificial intelligence or blockchain, data science is a popular buzzword in the industry. Marketers…
Marketing February 13, 2018 0 Content Creators: 12 Tips to Help You Win Over Impatient Readers Only 17 years ago, in 2000, the average attention span was recorded at 12 seconds. Now,…
Branding December 8, 2016 0 How to Position Your Brand as a Trustworthy Guide If you’ve been following along in the StoryBrand world for awhile, or if you’ve been…
Innovation May 17, 2016 0 Finding the Next Billion-dollar Company Want to spot a unicorn? Look for the horse running against the herd. Last month…
Marketing December 15, 2015 0 MAN VS. MACHINE: ARE ALGORITHMS BETTER THAN HUMANS AT MARKETING? In a webinar with the Direct Marketing Association, Alex Timlin, our Head of Client Success…