De-influencing: an opportunity or a threat for brands?
There is currently a lot of hype around the newest trend on social media platforms…
Browsing: Social Media Platforms
Could BeReal be the first successful social media channel to grow without ad support?
From Twitter’s hostile takeover to Meta’s disgruntled investors, social media giants are faltering in the…
WHY TWITCH IS MAKING A MISTAKE WITH SUBSCRIPTIONS
A few weeks ago, we wrote about the Creator Economy and how it is parallel to the…
Who Is Falling for Fake News?
New research from Wharton’s Ken Moon and Senthil Veeraraghavan recommends a data-driven solution for social…
How Telegram Became the Anti-Facebook
Hundreds of millions of users. No algorithm. No ads. Courage in the face of autocracy.…
These 4 Content Marketing Fails Are Fixable: Here’s How
When your content marketing program is starting, almost anything is likely to make a positive…
Omnichannel marketing in the new digital age
The pandemic and resulting economic impact have dramatically impacted how businesses are being run and…
This Is Silicon Valley’s Chance to Step Up for Humanity
With the world on lockdown, tech platforms are now the social fabric. How they act in the…
Word-of-Mouth Marketing: How to Radically Boost Success
Companies can increase word-of-mouth referrals by existing customers and also the resulting conversion rate of…
How Agencies Are Helping Brands With Social Media Marketing
Brands are employing marketing agencies to help with a wide range of social media efforts,…