Balancing branding with lead generation
LinkedIn Shares Insights Into the Benefits of a Combined ‘Brand and Demand’ Ad Approach [Infographic]…
Browsing: Social Marketing
Checklist for Planning a Successful LinkedIn Group [Infographic]
Over time, varying experiences of LinkedIn groups have given different users vastly conflicting perspectives on…
Infographic: How customers want to engage via messaging
Facebook Publishes New Data on The Growth of Messaging as a Business Tool With messaging…
From Nano Influencers To Instagram Entrepreneurs: 3 Hot Trends In Influencer Marketing
With trends continuously changing and tastemakers affecting purchasing decisions, social media influencers have an incredible…
How Apple used Twitter to promote its new products
Apple doesn’t tweet, but it blanketed Twitter with ads for its iPhone XS launch Dozens…
Everything You Need to Know About Using Video in Social Marketing [Infographic]
The use of video in social media has exploded over the past few years, and marketers are…
Turning Hand-Painted Ads into Social Media Magnets
Colossal Media uses old-school artistry to draw millions of eyeballs to big brands, from Nike…
5 tech innovations I want to see in marketing
For marketers, innovation can bring about impressive opportunities (like the rise of social media), or…
The future of digital video: short, branded content on social platforms
Digital video distribution keeps evolving and marketers predict an increase of budget for video advertising. What else should…
The programmatic-creative divide persists
If programmatic is from Mars, creative is from Venus. Despite the rise of programmatic advertising…