Five things that will shape social media in 2023
New year, new trends, same contributor. For the past eight years, I’ve had the opportunity…
Browsing: Social Commerce
How social platforms changed digital marketing in 2022
The walled gardens of social media have dominated the digital marketing landscape for nearly a…
Social commerce is on the precipice of a ‘return to basics’ for advertising and a major shift for search
Commerce isn’t driving revenues for social media platforms the way the platforms once hoped. That’s…
Inside American Eagle’s holiday social media strategy
The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday…
How new social media audience trends are changing online shopping experiences
The rapid expansion of social commerce has led to significant shifts in online shopping spaces.…
Customers Want Personal Advisors, Not Advertisers
The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…
The Bland D2C Trap: How to Avoid “Optimizing to Death”
Among the infinite variety offered by the internet, many have noticed a certain homogeneity in…
5 marketing experts share their 2022 trends
What does 2022 hold for marketing? While we don’t have a crystal ball, SmartBrief did…
How ‘everywhere commerce’ is influencing social connections
As content and commerce intermingle, brands have the opportunity to tell stories and fuel interactions…
10 Social Media Trends Marketers Should Be Watching [Infographic]
Which social media shifts should marketers be watching closely in 2021? A recent infographic (below)…