Innovation December 13, 2020 0 Datathon Challenge: How to Boost Sales for a Global Retailer Every time you take advantage of a discount, join a store’s loyalty program, or simply…
Branding November 22, 2020 0 Acting on trends may determine whether a brand survives The end of the year brings a welter of articles about trends, and while it’s…
Design December 24, 2017 0 Five global packaging trends for 2018 Packaging, particularly food packaging, has been a hot topic in the realm of sustainability and…
Advertising July 13, 2017 0 ‘Elephant in the room’: Agencies are rolling out Amazon service units No less an authority than WPP Group chief Martin Sorrell has christened Amazon as the “elephant…
Advertising April 19, 2017 0 In A First, Foot Locker Flaunts Global Appeal Foot Locker—long a fan of playing it for laughs with famous athletes—is taking a different…