Advertising July 27, 2020 0 OC MARKETING DIRECTOR ON HOW THE OLYMPICS DELAY CHANGED ITS MESSAGING Christopher Carroll talks strategy on the Ad Lib podcast with one year left before the…
Marketing November 5, 2017 0 Are These Five Marketing Buzzwords and Concepts Overhyped? Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks.…
Digital & Social January 26, 2017 0 Is Personalization the New Buzz for 2017? (Infographic) On social media, there are core metrics marketers are well aware of, from simple clicks…
Branding October 29, 2016 0 How brands are cashing in on politics October surprise: When brands enter the political discussion Over the past few months, it’s grown…
Marketing May 21, 2016 0 How Real-Time Marketing Changes the Game The age of social media has brought about a new dynamic in customer communications: The…