Marketing June 21, 2017 0 Writing: Six Types of Hooks to Reel in Readers Have you ever tried fishing without bait? Yeah, it doesn’t work out so well. (The…
Design June 15, 2017 0 Why You May Not Even Notice The New York Times’ Major Home Page Redesign Good UX for journalists is just as important as good UX for their readers. On…
Advertising November 3, 2016 0 Publishers Are Rethinking Those ‘Around the Web’ Ads You see them everywhere, and maybe, sometimes, you click: those rows of links under web…
Marketing October 31, 2016 0 Six Content Marketing Principles You Shouldn’t Be Ignoring (but Probably Are) Content marketing can be as complex or as simple as you want it to be.…
Branding May 25, 2016 0 Brandspeak: Why Grey Is The New Black for Keeping Media Out of the Red The aging of the US population has been a cause for concern among media executives,…