Upgrades Can Help Mom-and-Pop Stores Compete with Big Retail
A project to assist small Mexican shops with branding and management quickly boosted their sales.…
Browsing: Professor of Marketing
What We Can Learn From E-commerce in China
When it comes to retail, Asia is where the action is. With a huge market,…
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…
The Danger of Assertive Advertising
Researchers find that ads that tell consumers what to do often end up turning them…
Ikea Strategy Ditches the Dream Home for the Daily Grind
THE settings for the vignettes are workaday and unassuming: a living room where a man…
How Teens Actually Feel About Social Media Ads
It turns out they don’t hate all of them Kaci Owens, a 16-year-old high school…
Six secrets to true originality
Author and professor Adam Grant shares six tips on generating great ideas, including reframing your…