Beyond Virality: Understanding TikTok’s New Growth Patterns
At one time, TikTok was dubbed “the million-follower factory” for its ability to catapult new users to…
Browsing: Predictive Analytics
Full-funnel contextual advertising is finally here, and we have AI to thank
Contextual advertising’s ability to tailor the content and placement of creative to appeal to target…
How Silicon Valley turned true innovation into an overhyped delusion
For as long as it has existed, people have been trying to replicate the magic…
Successful Innovators Walk the Talk
The Most Innovative Companies 2020 In innovation—as in life—drive, size, and skill are a powerful…
Being a Digital Leader Has Never Been More Urgent
While the COVID-19 pandemic may be a health crisis and shock to the system, it…
The Predictive Marketing Analytics Buying Checklist
To help B2B marketers make the right choice, reference the Predictive Marketing Analytics Buying Checklistto formulate…
Tech Trends for B2B Marketers
Here are the Tech Trends for B2B Marketers that Gartner has identified for 2019. B2B marketing teams need…
5 Ways Marketers Can Gain an Edge With Machine Learning
Interpret and act on large amounts of information in a scalable way. It’s hard to…
Why I’ll Never Be Replaced by a Robot
A lot of people are worried that robots are going to take their jobs. Doctors…
Analytics approaches every marketer should know #1: Descriptive analytics
The term analytics is rooted in the ancient Greek word for ‘breaking up’ or ‘setting free’ and was…