How marketers can leverage the value of branded apps
In the battle for mobile engagement, branded apps hold untapped value Consumers spend an overwhelming…
Browsing: Mobile engagement
‘Alexa: How will voice impact my mobile marketing?’
Don’t get left in the dust. Columnist Kristin Cronin believes that as voice continues its…
Valuing mobile marketing in an age of ad blocking
After much talk about it over the last few years, the use of big data…
Super Bowl: boring and elitist marketing strategies
Isn’t it time mobile technology was used to wrestle the marketing value of the world’s most…