Digital & Social May 31, 2021 0 Integrating not interrupting: can virtual out-of-home ads entice marketers? Could in-game advertising one day rival Facebook’s scale? Ad pioneers, enabled by programmatic tech, believe…
Digital & Social September 2, 2018 0 New Balance is watching you This fashion week, the sportswear giant will use AI to observe pedestrians. But it’s not…
Digital & Social September 28, 2017 0 Most AR Stinks–Except This Crazy Sudoku Solver Augmented reality is still mostly a gimmick. But an instantaneous sudoku solver can teach us…
Advertising June 7, 2017 0 Out-of-home ads experimenting with consumer interaction Not your father’s billboards: Interactive out-of-home is coming of age It’s not just that billboards…
Design June 1, 2016 1 Why Designing In A Vacuum Isn’t Always A Bad Thing Just ask Her interface designer Geoff McFetridge, who shuns research in the name of “inventing…