Why Don’t We Just Ban Targeted Advertising?
From protecting privacy to saving the free press, it may be the single best way…
Browsing: Interactive Advertising Bureau
How Advertisers Are Responding to the Coronavirus Crisis
The Great Recession was a low point in the recorded history of advertising. Total media…
5 Content Marketing Tips To Help You Connect With Your Audience
If you’re looking to revive your content strategy, or get your next big campaign off…
AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on…
DTC brands are drawn to podcasting, but aren’t sure of its impact
Direct-to-consumer brands are flocking to podcasts because of their ability to use promo codes to…
The New Dynamics of Brand Creation: Digital Content Has Changed Everything (Guest Column)
The media and advertising world just got a lot more interesting. You see, a funny…
Why Ad Buying Terminology Needs Standardization
Analysts waste too much time relabeling data sets Decoding ad tech lingo can be a…
Advertising trade groups deeply concerned about Apple’s cookie blocker
Apple’s plan to integrate cookie-blocking technology into the latest version of Safari has industry bodies…
VR ADS ARE ALMOST HERE. DON’T ACT SURPRISED
IMAGINE, FOR A moment, that you’re inside a virtual reality world. You look to your left…
Brands see potential in virtual reality advertising
The digital ad industry’s biggest trade group says consumers want to see more commercials they…