Design May 8, 2021 0 Think twice before choosing a blue logo. Here’s why Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately…
Branding June 23, 2018 0 ‘We had to crack the code by being disruptive’: Behind the IHOb ‘rebranding’ IHOP is now IHOb, for a limited time only. But its CMO says not to…
Branding January 8, 2018 0 How KFC is Boosting the ‘Value’ of Colonel Sanders KFC certainly keeps coming up with novel ways to refresh Colonel Sanders. Faced with the passing of the…
Marketing September 22, 2016 0 How to invest in better marketing Use a “bucket strategy” to keep enough marketing cash on hand. The “Bucket Strategy,” made…
Design January 30, 2016 0 KFC’s Redesigned Store Looks Like A Half-Finished Banksy IT’S LIKE THE FAST-FOOD JOINT VISITED BROOKLYN BUT STAYED AT A HOLIDAY INN EXPRESS. Allow…