Advertising November 21, 2019 0 Creation of The Attention Council puts focus on ad placement quality With consumers bombarded by thousands of advertising messages every day, and with the great majority…
Marketing September 16, 2019 0 How to capitalise on low attention Marketers might spend their time seeking consumers’ undivided and concentrated attention, but new research exposes…
Advertising March 2, 2019 0 Amazon’s next ad move: AmazonFresh ‘sponsored products’ Amazon’s $3.5 billion ad business keeps growing. In its latest expansion, Amazon has started to…
Advertising October 22, 2016 0 Twitch recruits broad set of advertisers Amazon’s Twitch Angles for More Non-Gaming Advertisers Twitch, the live videogame streaming platform now owned…
Digital & Social September 28, 2016 0 Making Video Ads That Work on Facebook’s Silent Screen THE GEICO commercial that made its premiere this summer seemed like a standard 30-second television…