Return to intimacy: Why it took a global pandemic to rekindle our love of insight
COVID-19 offers advertising strategists an opportunity to revive and renew the methods by which they…
Browsing: Customer Insights
Innovating from necessity: The business-building imperative in the current crisis
The coronavirus crisis is a world-changing event. Here are early solutions and concrete steps leaders…
Five Ways to Make Your Customer Insights More Effective
When we coach clients on their branding and marketing strategies, we like to marry best…
Use customer insights and data to deliver better diversity and inclusion in advertising
Advertising hasn’t cracked the issues it faces around diversity and inclusion, but Majbritt Rijs has…
4 Ways in which your brand can take a stand
4 Ways to Drive Performance with Corporate-Consumer Value Alignment Companies were often hesitant to speak…
How Insightful are Your Customer Insights?
The reason our stories, messaging and marketing fall flat is that the people we want…
‘Companies get addicted to the notion of subscriptions’: Dollar Shave Club CEO Michael Dubin
This article appears in the latest issue of Digiday magazine, a quarterly publication that is…
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
Customers want more than an experience. They want emotion. Customers want a brand that they…
It’s about the little things: the case for small data
Big data cannot truly provide insights into who we are and what we desire, Martin…
How Marketers Can Manage Data Better for a Single Customer View
Seven Data Questions Execs Should Ask Their Digital Marketing Teams Today, with digital marketing at…