Jennifer Hyman on the Power of Relentless Optimism
The CEO and cofounder of Rent The Runway shares stories from the company’s inception to…
Browsing: Customer Acquisition
Why Australian brands are embracing the partnership economy
The core tenet of marketing is pretty simple and set in stone: brands must generate…
A battle plan for telcos’ digital-attacker brands
Many operators need to transform themselves to cope with new market conditions but have had…
The Real Benefit of Branding and How to Achieve It Without Breaking the Bank
Early on, LinkedSelling co-founder, Ben Kniffen sat in an office with a potential client. As…
To Cut Costs, Know Your Customer
The economic disruptions caused by the ongoing pandemic are forcing myriad decisions on CEOs of…
Save Digital Assets, Cut the Frontline
After reading this, my friends in sales might not like me anymore. So here it…
The Art of Influencer Marketing For Solopreneurs and Small Business
28% of marketers report that influencer marketing is the fastest growing customer acquisition method. We’ll get…
How AI is Disrupting the Insurance Market
A New York-based insurer, Lemonade set the world record in December 2016 for settling a…