DDB taps AI to quickly produce creative proposals
Dive Brief: DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal…
Browsing: Creative Brief
How To Plan a Content ‘Season’ Like a Hollywood Showrunner [Rose-Colored Glasses]
What should we talk about in our content? This question plagues many content marketing teams.…
Why sustainability is the industry’s greatest creative brief
Adland has driven demand for products and services the world for decades but now it’s…
THE THREE-WORD BRIEF
Those of us who create advertising or make advertising decisions need to start from a…
Poor briefs erode marketing budgets
As much as one third of marketing budgets could be wasted due to poor briefing,…
Should Your Advertising Agency Podcast?
Does The World Need A New Advertising Agency Podcast? The big question… Should an advertising…
A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]
A successful marketing campaign can rarely be attributed to just one person. It takes a…
Ad Buying on Facebook Just Got More TV-Like
Social Media Company Introduces Tools Familiar to Broadcast Advertisers Broadcast advertisers will now find familiar…