Poor briefs erode marketing budgets
As much as one third of marketing budgets could be wasted due to poor briefing,…
Browsing: Creative Agencies
Too many designers worked for free in 2020
How have freelance designers survived the pandemic? A new survey of more than 11,000 of…
Experience is more than just the next theme of your ad campaign
Karmarama’s Grace Francis outlines three ways in which brands can authentically close the gap between…
Agencies: Going under the scanner
More Agency Reviews Expected This Year, Study Finds The relationship between advertisers and their agencies…
Cadbury ‘memevertising’ campaign should have creative agencies feeling nervous
Cadbury’s new campaign, ‘Tastes Like This Feels’, follows Coke in promising consumers a tangible benefit…
What does ad-blocking mean for creative agencies?
Ad-blocking. It’s happening everywhere you look. It’s the digital equivalent of sticking all the direct mail…
Creativity for good: how to turn creative idle time into something meaningful
Going door to door for fundraising is undoubtedly a thing of the past. Unless you…
Let’s get digital: the threat of management consultancies
At the risk of sounding foreboding during the time of goodwill, agencies across the board…