What’s on Your Alexa Shopping List? How Retailers Can Win With Voice-assist Technology
New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how…
Browsing: Consumer Psychology
Is Your Brand’s Ad Campaign a Costly Mistake?
Marketers often feel that they are experts in consumer psychology. Yet, few actually are. And…
Why Martin Lindstrom thinks CMOs and businesses have lost contact with what matters
Business leadership guru, brand expert and author shares his fears around the state of play,…
THE THREE-WORD BRIEF
Those of us who create advertising or make advertising decisions need to start from a…
The Science of Breakthroughs: What Holds Some Ideas Back?
Why do some scientific breakthroughs take off while others languish in the shadows? In their…
How Fashion Brands Can Assist Sustainable Development
It’s about conserving the environment and making lives better. According to the UN Report of the…
Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…