3 Ways to Determine What Your Customer Really Values
Producing value sits at the very heart of business strategy and competitive advantage. It’s the…
Browsing: Competitive advantage
The Next Great Digital Advantage
Smart businesses are using datagraphs to reveal unique solutions to customer problems. Of the 4,000…
How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue
Amazon’s ascendancy on Madison Avenue has been clear for some time. Still, the extent of…
‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
Hoping to gain a competitive advantage and reach younger shoppers, Atlanta-based fresh fruit bouquet brand…
Put on a show for brands: Peter Field reviews Orlando Wood’s ‘Look Out’
An anticipated follow-up to industry hit, ‘Lemon’, the chief innovation officer of System1 Group’s new…
Marketing imperatives for a cookieless world
The demise of third-party cookies is an opportunity for both brands and publishers to rectify…
From blind optimism to sober responsibility: how design has changed
Co.Design’s founding editor, Cliff Kuang, talks to us about why he started the Innovation by…
Customer Experience at Netflix: 6 lessons we can all learn from!
Netflix is one of my top favourite companies when it comes to customer experience. I…
Marketers: Your Tech Stack Is Hollow
Marketing and technology is a marriage. For better or worse, it’s a partnership where each…
The Third Place: Being Given a Second Innings
Starbucks is about to look a lot different—and COVID-19 is only part of the reason…