Lululemon’s brilliant dupe strategy should be duplicated by every brand
Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been…
Browsing: Brand Strength
Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
Stick with your schtick: three keys to brand consistency
Consistency is the backbone of brand success, but many brands are leaving it behind. Susanna…
Brands in Crisis: 5 Questions With Interbrand CEO Jez Frampton
It seems that, with each new day, there’s a new brand in hot water for…
Brand strength relies on stability, consistency and trust, says Breguet exec
In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell…