Branding January 9, 2021 0 Pfizer unveils its first major logo redesign in 70 years A new brand identity aims to embody the pharma giant’s shift from pills like Advil…
Conversations April 2, 2019 0 Erik Spiekermann: No Free Pitches German font god Erik Spiekermann doesn’t plan to retire anytime soon. In fact, the 70-year-old…
Marketing March 17, 2019 0 Your childhood nostalgia is big business–just ask Reebok The demand for “dad” sneakers is driving Reebok to rerelease (and remix) more of its…
Branding February 24, 2019 0 The best way to brand a city? With architecture and food Berlin is big beers and the Fernsehturm TV tower. Paris is the Eiffel Tower, croissants,…
Design December 12, 2016 0 Architecture’s Identity Crisis A lecture on urban policy by Zaha Hadid principal Patrik Schumacher has become an international…