Advertising April 18, 2020 0 Maintaining share of voice is key in recessions Maintaining share of voice is critical for advertisers during a recession, both to stay front…
Digital & Social March 11, 2020 0 Beyond the cookie: What’s next for attribution? Identity resolution and more holistic approaches to measurement are the way forward, according to 11…
Advertising July 2, 2019 0 How six-second TV ads capture attention Many of the dynamics influencing six-second television ad performance vary compared with longer commercials, according…
Advertising August 26, 2018 0 6 is the new 30 Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second Six-second ads…
Advertising November 11, 2017 0 Advertisers often avoid hard news, but there’s mixed data to back this up Between Trump fever and advertisers finding their ads running against racist videos on YouTube, advertisers’ obsession…