Maintaining share of voice is key in recessions
Maintaining share of voice is critical for advertisers during a recession, both to stay front…
Browsing: Advertising Research Foundation
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11…
How six-second TV ads capture attention
Many of the dynamics influencing six-second television ad performance vary compared with longer commercials, according…
6 is the new 30
Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second Six-second ads…
Advertisers often avoid hard news, but there’s mixed data to back this up
Between Trump fever and advertisers finding their ads running against racist videos on YouTube, advertisers’ obsession…