How to Effectively Sell Using Social Media and Content Marketing


RazorSocial CEO and founder Ian Cleary has a special formula for driving traffic to your website.

In this video, Entrepreneur Network partner Kate Volman meets with RazorSocial CEO and founder Ian Cleary to discuss social media and content marketing.

Social media and content marketing are key factors to driving people to your website. Cleary has come up with a formula to help other marketers increase their site’s traffic, he calls it “PRISM.”

The “P” in PRISM is simple — people. Your first step to a successful strategy starts with building your audience across relevant social channels. From there, begin building relationships with your audience through the content you produce. Develop one-on-one connections with influencers in your industry — that’s where the “R” comes in. These relationships will help with inbound trafficking — the “I” in the formula. Inbound trafficking utilizes these social channels to drive your audience to your website.

“S” is for subscribers. Many people underestimate the value of email today, but building up your email subscribers list is almost more effective than social media. For those who don’t subscribe or buy, re-target them, Cleary advises. Use social media ads to re-target people who have been to your website before but didn’t take action. Lastly, the “M” in PRISM stands for modernization, which Cleary explains as offering a sequence of special offers to new subscribers or first-time customers.

Watch more videos from Volman on her YouTube channel here.

This article first appeared in

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Kate Volman

Entrepreneur Network Partner

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