McCann New York is named Agency of the Year
McCann New York’s “Fearless Girl” campaign for State Street Global Advisors won four Grand Prix at Cannes Lions this summer. But last night at the Clio Awards, it went one better—picking up a remarkable five Grand Clios.
The renowned Wall Street statue, which became an overnight sensation when it was placed in Bowling Green Park in March, took the top prize in the Branded Content, Events/Experiential, Innovation, Out of Home and Public Relations competitions.
In addition, McCann New York won Agency of the Year and State Street won Advertiser of the Year, on the strength of that work.
The only other agency/client team with multiple Grand Clios was David and Burger King, which topped the Digital/Mobile and Print categories, respectively, for “Google Home of the Whopper” and “Burning Stores.”
It was also a notable evening for BBDO Worldwide, which was named Network of the Year and saw its chairman and chief creative officer, David Lubars, pick up a lifetime achievement award.
The awards were held at Lincoln Center and hosted by SNL’s Cecily Strong.
See all the Grand Clio winners below.
Branded Content Grand Clio
Events/Experiential Grand Clio
Innovation Grand Clio
Out of Home Grand Clio
Public Relations Grand Clio
State Street Global Advisors: Fearless Girl
Agency: McCann New York
Brand Design Grand Clio
Ikea Canada: Cook This Page
Agency: Leo Burnett, Toronto
Branded Entertainment Grand Clio
Netscout: Lo & Behold: Reveries Of The Connected World
Agency: Pereira & O’Dell
Digital/Mobile Grand Clio
Burger King: Google Home Of The Whopper
Agency: David
Direct Grand Clio
Boost Mobile: Boost Your Voice
Agency: 180/LA
Film Grand Clio
Donate Life: The World’s Biggest Asshole
Agency: The Martin Agency
Integrated Campaign Grand Clio
Lidl: #SantaClara Christmasfilm
Agency: Überground GmbH
Print Grand Clio
Burger King: Burning Stores
Agency: David
Product Design Grand Clio
Ministry Of Public Health, Afghanistan: The Immunity Charm
Agency: McCann Worldgroup India
–
Featured Image: Getty Images
This article first appeared in www.adweek.com
Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +9714 3867728 or mail: info@groupisd.com or visit www.groupisd.com
