‘Fearless Girl’ Dominates the Clios, Winning the Grand Clio in 5 Categories

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McCann New York is named Agency of the Year

The Fearless Girl statue quickly went viral, garnering over 1 billion Twitter impressions in the first 12 hours.

McCann New York’s “Fearless Girl” campaign for State Street Global Advisors won four Grand Prix at Cannes Lions this summer. But last night at the Clio Awards, it went one better—picking up a remarkable five Grand Clios.

The renowned Wall Street statue, which became an overnight sensation when it was placed in Bowling Green Park in March, took the top prize in the Branded Content, Events/Experiential, Innovation, Out of Home and Public Relations competitions.

In addition, McCann New York won Agency of the Year and State Street won Advertiser of the Year, on the strength of that work.

The only other agency/client team with multiple Grand Clios was David and Burger King, which topped the Digital/Mobile and Print categories, respectively, for “Google Home of the Whopper” and “Burning Stores.”

It was also a notable evening for BBDO Worldwide, which was named Network of the Year and saw its chairman and chief creative officer, David Lubars, pick up a lifetime achievement award.

The awards were held at Lincoln Center and hosted by SNL’s Cecily Strong.

See all the Grand Clio winners below.

Branded Content Grand Clio
Events/Experiential Grand Clio
Innovation Grand Clio
Out of Home Grand Clio
Public Relations Grand Clio

State Street Global Advisors: Fearless Girl
Agency: McCann New York

 

Brand Design Grand Clio

Ikea Canada: Cook This Page
Agency: Leo Burnett, Toronto

 

Branded Entertainment Grand Clio

Netscout: Lo & Behold: Reveries Of The Connected World
Agency: Pereira & O’Dell

 

Digital/Mobile Grand Clio

Burger King: Google Home Of The Whopper
Agency: David

 

Direct Grand Clio

Boost Mobile: Boost Your Voice
Agency: 180/LA

 

Film Grand Clio

Donate Life: The World’s Biggest Asshole
Agency: The Martin Agency

 

Integrated Campaign Grand Clio

Lidl: #SantaClara Christmasfilm
Agency: Überground GmbH

 

Print Grand Clio

Burger King: Burning Stores
Agency: David

 

Product Design Grand Clio

Ministry Of Public Health, Afghanistan: The Immunity Charm
Agency: McCann Worldgroup India

 

 

 

 

 

 

 

 

Featured Image: Getty Images

This article first appeared in www.adweek.com

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