How and where to fight for your marketing budget
While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether.…
Browsing: Marketing
The power of positive thinking has been debunked. Try reality thinking instead
If you imagine yourself wealthy, you will become wealthy. Except not. Skeptics from the London School of Economics and…
5 of the Most Promising AI Marketing Tools [Research]
CB Insights publishes the AI 100, a yearly list of the “most promising private companies providing…
3 STEPS TO IMPROVING YOUR MARKETING INTELLIGENCE STRATEGY
As businesses work to reopen and adjust to the “new normal”—navigating changes across customer preferences…
Lexicon for a Pandemic
“Maskhole,” “body Zoom-morphia,” and more neologisms for coronavirus communication. Maskhole: An individual who wears a…
Managing Your Marketing Strategy During a Crisis
As we enter Q2, marketing leaders are piecing together how they will adjust their marketing…
Marketers explore the value of QR Codes
It took a global pandemic, but QR codes may finally take off With the increasing…
3 New Ways Artificial Intelligence Is Powering The Future Of Marketing
Artificial intelligence is top of mind for many in the marketing and communications world. Many…
The Future of Marketing Organizations Post-Pandemic: Top 5 Predictions
The pandemic has caused unprecedented upheaval in the corporate world, and we marketers are trying…
Close the Marketing and Sales Gap, and You’ll Close More Deals
With the flood of information readily available to buyers about potential vendors, modern sales reps…