Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a…
Browsing: Conversations
IKEA’s Vala Magnadottir on the fast-changing media landscape and developing a measurement framework that keeps pace
The brand’s global strategy and investment media leader addresses KPIs influencing media selection, how effective…
Making New Age Technology and Digital Art happily collide!
Julius Yls, Co-Founder at Spongelii & Art Technologist Julius Yls is a Technologist and Art Educator, and operates at the bleeding edge of new age technologies,…
Dari(a)ngly Creative!
Young, effervescent, passionately creative and on a mission. That’s Daria Prodaevich for you. As the Managing Director of the…
Author Talks: In the ‘age of AI,’ what does it mean to be smart?
As artificial intelligence gets better at predicting human behavior, a business psychologist encourages people to…
The Magic of a Catalyst; An Influence that is Contagious
Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Dr Jonah Berger…
A Conversation With McDonald’s Tariq Hassan On ‘Brand Performance’ Marketing + The Future Of Consumer Empowerment
The most important building blocks for success in our post pandemic world continue to be…
How the CEO of the Grammy Awards plans to win back the music industry’s trust
Artist boycotts. Sagging ratings. Music’s biggest night is clouded by controversy. Can the Recording Academy’s…
Dayal him for developing power brands
Sandeep Dayal brings with him over 2 decades of strategy and consulting wisdom helping brands and…
Intel CEO: Chip tech investments are recession-proof
An economic recession would not deter Intel Corp from continuously investing in new processor technologies…