Browsing: Branding
Gmail’s new logo is just a taste of Google’s plan to rethink productivity
Google’s productivity apps have a new name: Google Workspace. But there’s far more to this…
Rethinking brand safety in a crisis
Brands blocking publisher content related to current events such as the coronavirus or Black Lives…
Why brands need to think about journey orchestration
Brands need to start thinking differently about customer journeys if they are to deliver a…
Five steps to get a brand back on the front foot
Most brands went into defensive mode during Q2 and Q3 as the world went into…
Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic
If your brand is serious about sustainability, look no further than Patagonia’s example. The company…
A Revolution to Humanize B2B Brands
A fundamental shift is occurring in business that’s having profound implications for B2B brands. Despite…
How to build brand love and why it matters now
A crisis can bring out the best in people. And it can for companies too.…
User-Generated Audio Branding: What You Need To Know To Ride The Next Sonic Wave
Among the shortcomings of short-form video service Quibi was a decision at launch by the Jeffrey Katzenberg-led…
Brands, Leagues and the Future of the Spectator Experience in Sports
If you’re not innovating, you’re not doing fans any favors So far in 2020, brands…
The power of collaborative advantage
” None of us is as smart as all of us.” – Ken Blanchard Blanchard…