Browsing: Branding
Our shiny new Zoom Brain – and how to keep creativity alive
Recently, while a fellow author and I strolled the streets of London, he shared a…
Acting on trends may determine whether a brand survives
The end of the year brings a welter of articles about trends, and while it’s…
13 Fun Facts That Will Make Your ‘About Me’ A Lot Less Boring
Too many business owners write professional bios that are the literary equivalent of sleeping pills.…
Beyond binary: how brands can lean into the gender debate
Gender expression has long been a metaphoric anchor for advertisers – but its clout can swing either…
Five Tips for Making Company-Culture Videos That Captivate Your Customers’ Hearts (Article 2 of 3)
In a fleeting digital world, empathy toward customers is an invaluable asset. In turn, companies that fail…
How ‘citizenship’ shapes P&G’s brand strategies
Procter & Gamble, the consumer-packaged goods manufacturer, is drawing on the concept of “citizenship” to…
What’s the worst political campaign branding of all time? Experts weigh in
Political gaffes or so common they could be their own subgenre. A slip of the…
Brand Champions and LTV
In the age of online shopping and fickle customers, loyalty may feel like a thing…
ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced…
How brand purpose guided Grab though the pandemic
That brand purpose needs to be more than just words has become increasingly clear during…