Browsing: Branding
A meeting of minds. A mating of malts.
The venue was the eclectic Library at Address Boulevard, Downtown Dubai. The ambience was understated elegance. The meeting…
The feminine brand name advantage
Brands with linguistically feminine names are more likely to convey warmth which, in turn, can…
Objective Product Data: An Underrated Driver of Trust and Storytelling
Like countless other people who needed to set up a home office in March 2020,…
The Neuroscientist, The Storyteller, and The Power of Brand Imagery
What makes art art? Why is art so important to humanity? These are big questions…
From niche to mainstream: Why alternative meat needs a new name and a better story
Alternative protein brands need to find new ways of appealing to potential customers. It’s fair…
Talking About Purpose Won’t Transform a Brand; These 5 Skills Will
From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills…
How photography is bringing justice to war-torn Colombia
Researchers asked people in two villages to photograph examples of justice and coexistence. The results…
Tap into the power of loyalty by serving your Brand Lovers better than anyone else …
Marketing used to be fairly straightforward: Throw money at advertising in order to influence people…
Brands as entertainers
10 Marketing Trends to Watch in the Second Half of 2021 As companies prepare for…
brand fatigue and brand consistency
There’s an adage that “Marketers get tired of their advertising before consumers do.” The same…