Browsing: Branding
What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
How Inclusive Is Your Brand?
Cult Brands Are inclusive and actively make customers feel welcomed In Alexander the Great’s conquest…
From globalization to hyper-local, how can brands and creative teams adapt?
With the ever-evolving ecosystem of communication channels and a shift to a more experience-driven way…
Facebook rebrand: a brave new world or a corporate mask to hide behind?
Adam Sefton, digital strategy director of Superunion, looks at tech and FMCG sectors to unearth…
Virtual Signalling: What virtual status can tell us about the future of brands
Consumers’ desire for entertainment, novelty and status can be realised just as effectively without the…
How does branding work today? The answer might surprise you.
I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional…
AR is still considered risqué, would your brand take a leap of faith?
Augmented Reality (AR) is a fast-growing industry and the potential for growth is limitless. The…
Consumers Say They’ve Increased Social Media Messaging With Brands Since Pandemic, Find It More Positive
In a potentially significant change in consumer behavior related to the pandemic, new research indicates…
Brands asking us to copy and paste messages without personalization, say influencers
Influencers around the world are being approached by brands with generic, cut and paste style…
Why It Pays to Approach Campaigns w/ a Design Mindset with MullenLowe
The devil is in the details… It’s the little things that will make or break…