Browsing: Branding
How brands are reshaping the subscription economy
Subscribers are crying out for more content. At the same time, they’re overwhelmed by the…
BrandKnow at BrandBar: Did You Know This About Tiffany &Co ?
Savour little known nuggets of iconic brands. Trivia that will delight, surprise, inspire and entertain. Watch…
No brand is too small for activism
The founder of cult brand Clare V on how brands can bring their principles to…
Building emotional loyalty: Why brands need to think beyond points and tiers
Emotional loyalty, not transactional loyalty, should be the goal of a loyalty program, and Epsilon’s…
BrandKnow at BrandBar: Did You Know This About Nike?
Savour little known nuggets of iconic brands. Trivia that will delight, surprise, inspire and entertain. Watch…
Manual creates branding for Eames Institute of Infinite Curiosity with “dynamic configurations”
San Francisco-based design agency Manual has created colourful branding for the Eames Institute of Infinite Curiosity centred…
No brand is too small for activism
The founder of cult brand Clare V on how brands can bring their principles to…
This brand found the secret to making plastic-free stretch jeans
Triarchy swapped plastic for rubber to make its new stretch jeans. That’s good news for…
Can Finance Unleash Marketing’s Potential?
The CMO Council’s new report Marketing & Finance: Fueling Innovation Or Falling Behind? examines how economic adversity…
Can you build a brand on digital?
Digital advertising channels have significant short and long-term revenue impact for brands, according to a…