Browsing: Advertising
How SPO is driving ad tech’s decarbonization push
“Sustainability” is one of the latest buzzwords in ad tech with it driving many of…
Search advertising heads into a new era
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from…
Dumpers and dog-poppetrators to be shamed in NYC’s hilarious anti-litter campaign
The city Department of Sanitation (DSNY) is airing out New Yorkers’ dirty laundry through a…
How can advertising drive gender equality?
Progressive and inclusive advertising offers brands more than just the fulfilment of being more socially…
Why Working With Scientists Can Help Generate the Best Ideas
An underutilized resource for advertisers What do CRISPR, ‘Oumuamua and a bobcat eating python eggs…
Playful OOH From B&Q Helps DIYers Ease Into Spring
Uncommon creates captivating visuals Hammers, saws and drills are home-improvement essentials, to be sure. But…
College Mascots Hit the Road for Nissan in Race to March Madness
Candace Parker, Kenny Smith ride along Nissan sure gets high mileage from college sports mascots…
A Coca-Cola Bottle Visits Masterpieces of Classic and Contemporary Art
It all starts with Andy Warhol, of course What if a Coca-Cola bottle, from one…
How social fragmentation is creating more opportunities for advertisers
Back in 2020, direct-to-consumer men’s soap brand Dr. Squatch dedicated most of its social ad…
Creativity’s Bastion: Where you make meaningful links
MENA’s largest gathering in the creative marketing community As a sister festival to the globally…