Heavyweight Marketing by Nikolas Allen


Heavyweight Marketing: Knockout Strategies for Building Champion Brands

Attention Entrepreneurs and Small Business Owners: Is your business a 98-lb. weakling? Do competitors kick sand in your face? Then muscle up your marketing and transform your brand into a champion!

Step in the ring with Heavyweight Marketing and discover potent, practical strategies that will help you build a distinctive brand bold enough to knock out your customers – and your competitors!

The book is filled with rich stories, examples, anecdotes and case studies directly from author Nikolas Allen’s recent 3-year stint running marketing consulting company, BAM! Small Biz Consulting.

Allen’s brisk writing style is chock full of keen insights, irreverent opinions and a healthy dose of pop culture references making this modern marketing manual both essential – and fun – to read.

Follow the author’s real-world client examples as you learn to:

  • Define and articulate your unique brand value
  • Create meaningful marketing messages
  • Identify and engage your ideal audience
  • Determine your optimal tools and tactics
  • Produce dynamic marketing that packs a punch
  • Build a truly distinctive small business brand

Punch your way out of the crowded, cookie-cutter landscape of typical small business marketing and turn YOUR brand into a champion with Heavyweight Marketing.

About Author


Brand Knew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.