Archetypes in Branding: A Toolkit for Creatives and Strategists by Joshua C. Chen, Margaret Hartwell

0

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

  • Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.
  • Forge relationships with the myriad stakeholders that affect your business.
  • Empower your team to access their creativity and innovate with integrity.

Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.


About Author

BrandKnew

Brand Knew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.