Brands are using influencers on Musical.ly to reach teens
Musical.ly, a lip-syncing app that has more than 200 million mostly teen users, is focused…
Author Yuyu Chen
Yuyu Chen
Yuyu Chen, Brands Reporter
Audience-based planning is the next battleground for media agencies
As media becomes more fragmented, the days of relying solely on panel data from comScore…
Bypassing creative: How agencies are turning influencer posts into programmatic ads
Agency January Digital wants you to see influencer posts more than once. When it promoted…
Agencies get excited about Instagram ads in Stories and new analytics tools
Only five months after Instagram released Stories — a feature that, well, borrowed from Snapchat — the photo-sharing…
The state of influencer marketing in 5 charts
“Influencer” marketing — essentially hiring people with large social media followings to tout a given brand…
Avon calling: With a brand makeover, the beauty company targets millennials
Georgian Haynes, a 29-year-old architect based in New York City, started selling Avon when she…
Why Facebook embraced the ad network model
The growth of programmatic advertising was supposed to mean the death of the ad network.…
The stumbling blocks to marrying programmatic buying and native ads
The shift to native ads that more closely resemble site content has proven effective for publishers,…
The programmatic-creative divide persists
If programmatic is from Mars, creative is from Venus. Despite the rise of programmatic advertising…
Agencies are so bullish on VR they’re eating some of the cost to convince brands
Virtual reality is hot right now. But while the technology has the attention of many…