Global Content Marketing Revenues Poised For 14% Growth In 2017
It’s no secret that businesses’ use of content marketing is growing. In fact, global content…
Author Tobi Elkin
Tobi Elkin
Tobi Elkin is the Editor of MediaPost's Real-Time Daily and the RTBlog.
Study Finds Personalized Digital Ads Deliver 3X Consumer Engagement
A new study by Jivox that measures the impact of personalization on digital advertising performance…
Brands moving away from mass-marketing approach
‘Just-in-Time,’ Vs. Mass Marketing, Delivers Higher Marketing ROI “Just-in-time” marketing can deliver a higher return…
Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, Mindset
A new white paper from The CMO Club in partnership with MediaMath makes the point that CMOs…
Brands unscathed by native content
Research Explores Impact Of Native Advertising On Media Outlets, Ad Companies An academic study conducted by researchers…