Marketers say Snapchat is blowing past Facebook, Google and others when it comes to augmented reality ads
“Stranger Things.” Netflix 3D World Lenses, like the dancing hotdog, have further cemented Snapchat’s position as the…
Author Tanya Dua
Tanya Dua
Brands Reporter
After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster
In January, Expedia debuted a spot to show the importance of broadening one’s worldview. It featured a…
DiGiorno pizza used facial recognition to show how much people love pizza
Everyone loves pizza — or, at least, that’s what DiGiorno wants to prove. The Nestlé frozen…
How agencies are pushing voice technology
Forget ordering pizza. Soon you’ll also be able to consult Alexa about your next period. Last weekend,…
Brands are showing their values with inclusive Muslim campaigns
Brands are promoting Muslim inclusivity in Trump’s America Two schoolgirls, dressed in hijabs, engage in…
The latest trend in Snapchat ads: 360-degree video
When the highly anticipated film “Fifty Shades Darker” hit the theaters on Valentine’s Day weekend…
How brands are using Twitter’s ‘featured’ tweets tool
From dealing with pesky trolls to legitimate complaints and everything in between, socially savvy brands…
Dunkin’ Donuts, Wendy’s and other brands sound off on what works in live streaming
Live video has emerged as an important tool in the marketer’s arsenal. With streaming video…
Hopping onto a Social Media Strategy!
‘We are a lifestyle brand’: How IHOP’s social media strategy stacks up On June 9,…
A calculated risk: Why ad agencies are making social-justice documentaries
Alfred Lomas was once among the most notoriously dangerous men in L.A. But in “License…