Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies…
Author Rob Rasko
Rob Rasko
Rob Rasko is a thought leader in the digital marketing industry. His venture, global digital solutions firm The 614 Group, enables results-driven client marketing efforts in the practice areas of content monetization and revenue strategy, brand safety, technology and digital systems integration, and corporate strategy.
Imagining the possibilities of marketing and artificial intelligence
Ad tech isn’t dead. In fact, thanks to artificial intelligence, it’s evolving. Columnist Rob Rasko…
Programmatic 3.0 advertising will take inspiration from the financial markets
What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue In…