AT&T Deal for Time Warner Could Open More Options to Advertisers
Buyers see potential for more data-driven advertising on both TV and web When Verizon Communications…
Author Mike Shields
Mike Shields
Reporter, The Wall Street Journal.
Twitch recruits broad set of advertisers
Amazon’s Twitch Angles for More Non-Gaming Advertisers Twitch, the live videogame streaming platform now owned…
More Publishers Embrace Header Bidding But Digital Sales Teams Endure
Even as digital ads become automated, media companies lean on humans More Web publishers are…
The new road for branded content
Facebook to Allow Media Companies, Marketers to Post Sponsored Content For the past few years,…