‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from streamers in 2021
After the year we’ve just gone through, it seems dangerous to count on anything going…
Author Max Willens
Max Willens
Platforms Reporter Journalist and editor based in New York City. My work's appeared in WIRED, Newsweek, Ad Age, Forbes, Crain's New York Business and DNAinfo. I have blogged for MIDEM, Hypebot and The Fifth Down, The New York Times's football blog.
‘It’s been emotionally draining’: How publishers are adjusting on the fly in a time of uncertainty
Last Wednesday, Adam Ryan, president of the newsletter publisher The Hustle, got a vexing message…
‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann
Condé Nast is heading into 2019 ready for change. This past fall, the legacy magazine…
How publishers are monetizing their Facebook groups
When Facebook CEO Mark Zuckerberg indicated that Facebook Groups were a new priority, publishers dutifully created a…
Publishers branching out as brand strategic partners
‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business Two months ago,…
What will Amazon’s video home assistant mean for advertising?
Amazon’s new video device, Echo Show, is getting publisher attention The Amazon Echo Show, the…