New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers
It’s ‘an especially formidable foe’ to ad skipping Content targeting company Zefr released the results…
Author Lisa Lacy
Lisa Lacy
Lisa is the senior features writer. She previously covered digital marketing for Incisive Media. Her background also includes editorial positions at Dow Jones, the Financial Times, the Huffington Post, AOL, Amazon, Hearst, Martha Stewart Living and the Dian Fossey Gorilla Fund. She's a graduate of Columbia's School of Journalism and the University of Sussex.
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