What Airbnb Understands About Customers’ “Jobs to Be Done”
On a recent business trip to London, I surprised the conference organizers by turning down…
Author Karen Dillon
Karen Dillon
Karen Dillon is the former editor of Harvard Business Review and a coauthor of the forthcoming Competing Against Luck: The Story of Innovation and Customer Choice (HarperBusiness/HarperCollins, October 2016).